Breast Cancer Now: Wear It Pink (TVC)

Sometimes the best new work is hiding in the work you’ve already made.

We first teamed up with Breast Cancer Now for ‘Wear it pink’ back in 2022, creating a colourful, energetic TVC celebrating real supporters of the charity. And, happily, it had a bit of staying power. The film came back year after year.

This year, Breast Cancer Now unveiled a bold new brand identity, so for the campaign’s final outing we gave the original work a refresh too.

Rather than start from scratch, we went back into the original footage and found new moments, new combinations and new ways to tell the story. We created a fresh set of social films and cutdowns, bringing the original cast, energy and message into the new Breast Cancer Now world.

It’s a new look for a familiar campaign, built from footage that’s been working hard since 2022.

Four years on, we’re pretty proud that the work is still working.

Big thanks to Reuben and Rewild Creative for helping us create such a strong Ad at the beginning, and to everyone at Breast Cancer Now for trusting us with ‘Wear it pink’ year after year.

And, as ever, a huge thank you to the brilliant Lisa Riley for donating her time and voice.