Breast Cancer Now is the UK’s largest breast cancer charity. They’re dedicated to funding research into this devastating disease and in supporting the people whose lives are impacted by breast cancer. Having worked with BCN on previous years ‘Wear it Pink’ fundraising campaigns, we were of course delighted to team up with them again for 2022.
This year’s campaign features a 30 sec TVC, a 60 sec digital film, and lots of little 10 sec social clips that showcase the amazing people who feature in the ad, and fundraise for BCN. We’re super proud of the campaign, it’s fun and vibrant but doesn’t shy away from the important work that BCN do or the ways in which breast cancer affects lives.
A huge thanks to Reuben and Rewild Creative who we partnered with for this campaign.
And a special thanks to the brilliant Lisa Riley for donating her time and voice.
|Kevin Lee Brown
|Sound Mix & Music
|Emily Russul Sai
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